Identity and Fandom What You Need To Know

The following article is the first of a new series from Leflein Associates. We will highlight new ways in which media consumption and gratifications are influenced by “consumer disposition” or psychological factors such as personality, temperament, mood management, identity, emotions and other processes. This series entitled “Culture Matters Experts” will reveal how the social and […]

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COMIC SUPERHEROES AND THE BATTLE FOR INCLUSION

Millennials today are calling out for diversity and fair character representations across all forms of media. This generation of viewers is concerned about the lack of minority group representation among characters, as well as the inclusion of current social issues in storylines. For example, while racial inequality, gun control and mental health issues have been […]

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ARF Ad Avoidance X Science 2018

AD AVOIDANCExSCIENCE 2018 APRIL 19 @ 8:00 AM – APRIL 19 @ 12:00 PM • NEW YORK Event Overview: Are You Managing – Or Avoiding – The Issue Of Ad Avoidance? Fraud . . . Blockers . . . Streaming . . . consumers are moving from not paying attention to resisting ads. Avoiding ads […]

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QSRs or OTT?
Millennials weigh in on what they can and can’t live without

“Tech savvy”, “disruptive”, and “connected” are words all too often used to describe millennials.  According to our new survey on Millennials, Taxes and Money conducted using the Fullscreen TBH panel, we can now add a new descriptor to this lexicon, “financially responsible.” Millennials are confident when it comes to managing their own finances, with nearly […]

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The ARF and Ad Blocking – and How to Confront It

What Drives Ad Blocking – and How to Confront It   Barbara Leflein, Leflein Associates, Inc.; Asaf Davidov, Hulu February 22, 2018   Summary With reports of increasing ad blocker usage, there is growing concern whether consumers are becoming more averse to advertising, especially younger generations. To better understand whether ad blocking is increasing, especially […]

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While Consumers Expect This Year’s Super Bowl Ads to Address Social Issues Costly Mistakes Could Damage Brand Equity

Leflein Associates Unveils Latest Marketing Research Techniques to Advertisers Looking to Align Their Brand with Social Causes Ringwood, New Jersey, January 30, 2018–– Leflein Associates, a trailblazer in the emerging field of brand receptivity research, is offering its latest insights on social issues and diversity inclusion sensitivities that should be considered during any ad campaign […]

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