Transforming the In-Store Shopping Experience

Online shopping is like second nature for Millennials; even Instagram is looking more like a shopping app than a social network.  What’s a brick and mortar store to do?  The short answer is to transform the in-store shopping experience.  Experiential retailing can offer low and high tech solutions to better cater to savvy young shoppers. […]

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Apps That Deliver Experts To Your Door

What’s next in the app world?  Maybe just maybe it’s a fleet of live professionals that can deliver personalized expertise to you in privacy and comfort.  We asked millennials about their interest in using apps that would offer these various experts through live chat and the answers were quite surprising. Meal kits, which are all […]

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Millennials’ Affinity For Local Content

While the landscape for targeting the much-coveted Millennial (and Gen Z) audience with digital content is becoming increasingly crowded, an opportunity may exist for enterprising media companies, brands, and publishers to differentiate themselves by utilizing the underserved hyperlocal news format with a purposeful twist. What is the hyperlocal format, exactly? And what will it take […]

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Join Leflein, NowThis, and NAPTE for a Conversation on Solution Based Storytelling

Millennials are avoiding traditional news as it adds to the stress and anxiety they already experience. Despite being stressed, Millennials desire to connect with their community and immerse themselves in the causes they care about. Now is the time to transform news for this generation through solution based storytelling.   Click here to reserve your […]

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Your List is Your Treasure

Your customer list is critically important to the growth of your business, and is one of your most valuable assets.  Each data point is more than just a name, email or phone number – every name has a face, a personality, and a backstory, which could be strategically leveraged. The focus on your customers is […]

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China Furniture Tariffs to Adversely Affect Consumers

With the impact of tariffs top of mind, The International Home Furnishing Representatives Association (IHFRA) asked Leflein Associates, Inc., a leading market research firm, to field a survey among IHFRA members in order to gauge their perceptions of how current and future tariffs might impact the landscape of the home furnishings sector. Based on input from close to […]

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