Millennials’ Affinity For Local Content

While the landscape for targeting the much-coveted Millennial (and Gen Z) audience with digital content is becoming increasingly crowded, an opportunity may exist for enterprising media companies, brands, and publishers to differentiate themselves by utilizing the underserved hyperlocal news format with a purposeful twist. What is the hyperlocal format, exactly? And what will it take […]

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Join Leflein, NowThis, and NAPTE for a Conversation on Solution Based Storytelling

Millennials are avoiding traditional news as it adds to the stress and anxiety they already experience. Despite being stressed, Millennials desire to connect with their community and immerse themselves in the causes they care about. Now is the time to transform news for this generation through solution based storytelling.   Click here to reserve your […]

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Leflein at ARF Young Pros

Young Pros- NYC: Someday Multicultural Millennials Will Rule The World . . . Or Do They Rule Already? AUGUST 1 @ 5:30 PM – AUGUST 1 @ 8:30 PM • NEW YORK     There are 75 million Millennials living in the U.S., and 42 percent of them are multicultural: of African-American, Asian-American and Hispanic […]

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New Jersey Monthly – 2018 Top Dentists (July Issue)

See how New Jersey Monthly uses Leflein Research Jersey Choice Top Dentists: Methodology Here’s how the survey was conducted. For this year’s list of Jersey Choice Top Dentists, New Jersey Monthly commissioned an independent survey of the state’s dentists by Leflein Associates Inc., a Ringwood-based research firm. Here’s how the survey was conducted: On October 27, 2017, a one-page […]

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