Leflein at ARF Young Pros

Young Pros- NYC: Someday Multicultural Millennials Will Rule The World . . . Or Do They Rule Already? AUGUST 1 @ 5:30 PM – AUGUST 1 @ 8:30 PM • NEW YORK     There are 75 million Millennials living in the U.S., and 42 percent of them are multicultural: of African-American, Asian-American and Hispanic […]

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COMIC SUPERHEROES AND THE BATTLE FOR INCLUSION

Millennials today are calling out for diversity and fair character representations across all forms of media. This generation of viewers is concerned about the lack of minority group representation among characters, as well as the inclusion of current social issues in storylines. For example, while racial inequality, gun control and mental health issues have been […]

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ARF Ad Avoidance X Science 2018

AD AVOIDANCExSCIENCE 2018 APRIL 19 @ 8:00 AM – APRIL 19 @ 12:00 PM • NEW YORK Event Overview: Are You Managing – Or Avoiding – The Issue Of Ad Avoidance? Fraud . . . Blockers . . . Streaming . . . consumers are moving from not paying attention to resisting ads. Avoiding ads […]

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While Consumers Expect This Year’s Super Bowl Ads to Address Social Issues Costly Mistakes Could Damage Brand Equity

Leflein Associates Unveils Latest Marketing Research Techniques to Advertisers Looking to Align Their Brand with Social Causes Ringwood, New Jersey, January 30, 2018–– Leflein Associates, a trailblazer in the emerging field of brand receptivity research, is offering its latest insights on social issues and diversity inclusion sensitivities that should be considered during any ad campaign […]

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