What is the future of TV content?
Millennials’ media behaviors are forcing the media industry to redefine what “TV” is
Is second hearing the new second screening?
At work millennials are splitting their attention between screens and a variety of audio content.
One-on-One with Artie Bulgrin
Artie Bulgrin EVP, Strategy & Insights MediaScience What does the term “quality data” mean to you? In simple terms I would say Quality Data means: – Data that are clean, representative of a known frame or population and a known time period of collection. – Projectable and stable […]
Listen to Barbara’s Guest Interview on The Inspired Money Podcast
Hear Barbara weigh in on: How companies are using big data to more effectively engage with consumers What a recent survey says about Millennials and Finances What we can all learn from Millennials, their strengths and challenges
Identity and Fandom What You Need To Know
The following article is the first of a new series from Leflein Associates. We will highlight new ways in which media consumption and gratifications are influenced by “consumer disposition” or psychological factors such as personality, temperament, mood management, identity, emotions and other processes. This series entitled “Culture Matters Experts” will reveal how the social and […]
COMIC SUPERHEROES AND THE BATTLE FOR INCLUSION
Millennials today are calling out for diversity and fair character representations across all forms of media. This generation of viewers is concerned about the lack of minority group representation among characters, as well as the inclusion of current social issues in storylines. For example, while racial inequality, gun control and mental health issues have been […]
QSRs or OTT?
Millennials weigh in on what they can and can’t live without
“Tech savvy”, “disruptive”, and “connected” are words all too often used to describe millennials. According to our new survey on Millennials, Taxes and Money conducted using the Fullscreen TBH panel, we can now add a new descriptor to this lexicon, “financially responsible.” Millennials are confident when it comes to managing their own finances, with nearly […]
How Millennial Brand Activism Can Hurt Your Bottom Line
A staggering 80% of millennials said they’d take action against a brand whose advertising mishandles a social issue they most care about; 44% would go as far as to stop buying the brand altogether. These findings are from a recent study conducted by Leflein in partnership with GenForward Survey of Millennials, a nationally representative bimonthly […]
How Mood Impacts Ad Receptivity: ARF RE!THINK Presentation 2017
Thank you for the taking the time time to play our ad receptivity scratch off challenge! We hope you found our presentation at ARF RE!THINK 2017 exciting and insightful! Please feel free to download the presentation below and reach out to us personally for more information. We would love to discuss further with you the […]