Apps That Deliver Experts To Your Door
What’s next in the app world? Maybe just maybe it’s a fleet of live professionals that can deliver personalized expertise to you in privacy and comfort. We asked millennials about their interest in using apps that would offer these various experts through live chat and the answers were quite surprising. Meal kits, which are all […]
Millennials’ Affinity For Local Content
While the landscape for targeting the much-coveted Millennial (and Gen Z) audience with digital content is becoming increasingly crowded, an opportunity may exist for enterprising media companies, brands, and publishers to differentiate themselves by utilizing the underserved hyperlocal news format with a purposeful twist. What is the hyperlocal format, exactly? And what will it take […]
Leflein Polls Millennials On Their Furniture Shopping
When was the last time you… Visited a furniture store in person Looked at furniture online Searched social media for previously owned furniture Nearly three-quarters (72%) of millennials have searched or shopped either in store or online for furniture in the past month. Only 7% of millennials shopped exclusively for furniture in-store only in […]
Your List is Your Treasure
Your customer list is critically important to the growth of your business, and is one of your most valuable assets. Each data point is more than just a name, email or phone number – every name has a face, a personality, and a backstory, which could be strategically leveraged. The focus on your customers is […]
China Furniture Tariffs to Adversely Affect Consumers
With the impact of tariffs top of mind, The International Home Furnishing Representatives Association (IHFRA) asked Leflein Associates, Inc., a leading market research firm, to field a survey among IHFRA members in order to gauge their perceptions of how current and future tariffs might impact the landscape of the home furnishings sector. Based on input from close to […]
What is the future of TV content?
Millennials’ media behaviors are forcing the media industry to redefine what “TV” is
Is second hearing the new second screening?
At work millennials are splitting their attention between screens and a variety of audio content.
One-on-One with Artie Bulgrin
We interview MediaScience’s Artie Bulgrin to get his thoughts on quality research data and how you can stay ahead of the curve. What does the term “quality data” mean to you? In simple terms I would say Quality Data means: – Data that are clean, representative of a known frame or population […]
Listen to Barbara’s Guest Interview on The Inspired Money Podcast
Hear Barbara weigh in on: How companies are using big data to more effectively engage with consumers What a recent survey says about Millennials and Finances What we can all learn from Millennials, their strengths and challenges
Identity and Fandom What You Need To Know
The following article is the first of a new series from Leflein Associates. We will highlight new ways in which media consumption and gratifications are influenced by “consumer disposition” or psychological factors such as personality, temperament, mood management, identity, emotions and other processes. This series entitled “Culture Matters Experts” will reveal how the social and […]
COMIC SUPERHEROES AND THE BATTLE FOR INCLUSION
Millennials today are calling out for diversity and fair character representations across all forms of media. This generation of viewers is concerned about the lack of minority group representation among characters, as well as the inclusion of current social issues in storylines. For example, while racial inequality, gun control and mental health issues have been […]
QSRs or OTT?
Millennials weigh in on what they can and can’t live without
“Tech savvy”, “disruptive”, and “connected” are words all too often used to describe millennials. According to our new survey on Millennials, Taxes and Money conducted using the Fullscreen TBH panel, we can now add a new descriptor to this lexicon, “financially responsible.” Millennials are confident when it comes to managing their own finances, with nearly […]
How Millennial Brand Activism Can Hurt Your Bottom Line
A staggering 80% of millennials said they’d take action against a brand whose advertising mishandles a social issue they most care about; 44% would go as far as to stop buying the brand altogether. These findings are from a recent study conducted by Leflein in partnership with GenForward Survey of Millennials, a nationally representative bimonthly […]