Original Post Date: 5/26/2020 Original Article here: https://www.furninfo.com/furniture-industry-news/11849 HIGH POINT – Home furnishing sales representatives have taken a substantial hit from the recent COVID-19-imposed shutdowns, with nearly all (99.8%) losing income and an average income loss of 73%, according to a survey conducted by Leflein Associates. As a result, 70% said they have […]
Continue readingBy Ray Allegrezza If there was ever any doubt regarding the severity of Covid-19 on independent home furnishings reps, just-released survey from market research leader Leflein Associates, confirms the toll the virus is having on their businesses. According to the just-released survey, taken by Leflein among 422 members of the International Home Furnishings Representatives […]
Continue readingSeveral clients have asked us whether they should be conducting research right now given that consumers’ eyes, ears and hearts are all focused on COVID-19. Consumers are anxious, many are depressed, they couldn’t possibly tell us about what they’re planning to do when things “come back to normal”; doing research right now would be downright “irresponsible” said one client. […]
Continue readingOnline shopping is like second nature for Millennials; even Instagram is looking more like a shopping app than a social network. What’s a brick and mortar store to do? The short answer is to transform the in-store shopping experience. Experiential retailing can offer low and high tech solutions to better cater to savvy young shoppers. […]
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Check out our research at work as reported by Habitat Bill Morris in Bricks & Bucks on May 30, 2018 Midtown, Manhattan May 30, 2018 Randy Bongarten had a 40-year career as a radio and TV executive – a career driven by blizzards of data that measured everything from program ratings to audience perceptions. So when he joined the […]
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