Furniture Today – Survey: Home furnishings sales reps devastated by pandemic shutdowns

Original Post Date: 5/26/2020   Original Article here: https://www.furninfo.com/furniture-industry-news/11849    HIGH POINT – Home furnishing sales representatives have taken a substantial hit from the recent COVID-19-imposed shutdowns, with nearly all (99.8%) losing income and an average income loss of 73%, according to a survey conducted by Leflein Associates. As a result, 70% said they have […]

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Leflein Survey:  Covid-19 Challenging Sales Rep’s Businesses

By Ray Allegrezza   If there was ever any doubt regarding the severity of Covid-19 on independent home furnishings reps, just-released survey from market research leader Leflein Associates, confirms the toll the virus is having on their businesses. According to the just-released survey, taken by Leflein among 422 members of the International Home Furnishings Representatives […]

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Doing Research During COVID-19 Pandemic

Several clients have asked us whether they should be conducting research right now given that consumers’ eyes, ears and hearts are all focused on COVID-19. Consumers are anxious, many are depressed, they couldn’t possibly tell us about what they’re planning to do when things “come back to normal”; doing research right now would be downright “irresponsible” said one client. […]

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Transforming the In-Store Shopping Experience

Online shopping is like second nature for Millennials; even Instagram is looking more like a shopping app than a social network.  What’s a brick and mortar store to do?  The short answer is to transform the in-store shopping experience.  Experiential retailing can offer low and high tech solutions to better cater to savvy young shoppers. […]

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