Transforming the In-Store Shopping Experience

Online shopping is like second nature for Millennials; even Instagram is looking more like a shopping app than a social network.  What’s a brick and mortar store to do?  The short answer is to transform the in-store shopping experience.  Experiential retailing can offer low and high tech solutions to better cater to savvy young shoppers. […]

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While Consumers Expect This Year’s Super Bowl Ads to Address Social Issues Costly Mistakes Could Damage Brand Equity

Leflein Associates Unveils Latest Marketing Research Techniques to Advertisers Looking to Align Their Brand with Social Causes Ringwood, New Jersey, January 30, 2018–– Leflein Associates, a trailblazer in the emerging field of brand receptivity research, is offering its latest insights on social issues and diversity inclusion sensitivities that should be considered during any ad campaign […]

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