One well-designed survey by Leflein Associates can provide enough need-to-know information to warrant multiple press releases, each with data and insights that will pique media publisher’s interests.
Surveys are a surprisingly efficient and often underused method in the world of public relations. In fact, the cost of conducting a survey is a fraction of a comparable advertising initiative, and provides many meaningful benefits including:
- Thought Leadership – In addition to teaching you a thing or two about what matters to your audience, the knowledge gained from a well-designed survey, if properly publicized, can strongly position your company as an industry thought leader.
- Rankings/Listicles – Whether it’s top influencers, top rankings, or top content publishers can’t get enough of these lists to drive traffic.
- Quick Insights – From a public relations standpoint, the data and trends identified in a publicity survey can provide the boost needed to jump start a content strategy.