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Posts by category

• Category: Ad Receptivity
  • How Mood Impacts Ad Receptivity: ARF RE!THINK Presentation 2017
• Category: Culture Matters Experts
  • Identity and Fandom What You Need To Know
  • While Consumers Expect This Year’s Super Bowl Ads to Address Social Issues Costly Mistakes Could Damage Brand Equity
• Category: Diversity
  • How Millennial Brand Activism Can Hurt Your Bottom Line
• Category: Featured
• Category: News
  • Millennials are financially savvy, but can they do their own taxes?
• Category: One-on-One
  • One-on-One with Artie Bulgrin
• Category: Posts
  • What is the future of TV content?
  • Is second hearing the new second screening?
  • Listen to Barbara’s Guest Interview on The Inspired Money Podcast
  • COMIC SUPERHEROS AND THE BATTLE FOR INCLUSION
  • QSRs or OTT?
    Millennials weigh in on what they can and can’t live without
• Category: Press Release
• Category: Secondary

Case Studies

• NBCUniversal
  Oxygen
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• Mario Armstrong Media