Tracking studies require expert management from questionnaire to sample design, and analysis.  Annual or semi-annual waves need to be consistently representative of the population being studied, and sufficient base sizes must be maintained to find statistically significant change over time. We are well known for our TV audience tracking expertise born out of our six year syndicated “TTAM” (Total TV Audience Monitor) study which proved the value of mobile and out of home audiences, changing the course of traditional TV ratings.