The Response/Leflein Associates survey, entitled “The Response Insurance National Driving Habits Survey” received pick-up for over a year in more than 250 news outlets, including USA today (twice), Fox News Channel, Time magazine, Cosmopolitan and virtually every major daily newspaper in the nation.

  “Leflein’s understanding of what interested reporters and the public was critical to the success of the project,” said Ray Palermo, director of Public Relations for Response Insurance. “We would not have gotten the quality survey and depth of information without Leflein’s guidance.”

  Among its discoveries, Leflein’s research uncovered that 76% of all drivers engaged in various activities while driving that distracted their attention from the road, including reading, writing, fighting, combing their hair and putting in contact lenses. These findings were alarming enough to catch the eye of newspapers, websites, TV and radio stations nationwide.  

“Now, the press seek us out, not only for the details about this survey, but for our expertise on other driver issues,” said Palermo. “Reporters now see Response as a resource.”