CUSTOMIZED METRICS & SOLUTIONS
Leflein has a successful track record of creating effective metrics for media and audience measurement
Receptivity Value Index (RVI™)
Leflein’s proprietary Receptivity Value Index (RVI™), takes into account the receptivity composition of the audience of a network and/or program. This index can be used as an overlay to Nielsen ratings as well as other data sets on a network/program level.
In this example, a lower rated cable show delivered .45 Nielsen Rating, but that same show garners an overall 121 Receptivity Value Index (RVI™), suggesting that lower rated programs can deliver eyeballs – when engagement is factored in.
Leflein produced the award winning Total TV Audience Measurement (T-TAM) syndicated audience measurement service. This was used by the cable industry in ad sales negotiations to support audience lift resulting from out of home TV viewership.
Brand and Talent Scores
Leflein has worked with companies to develop proprietary metrics like Brand Love and IQ scores to aide in sales pitches, client partnership strategy, and industry presentations.