When clients need new ideas, we don’t rely on the average focus group panelists. We find passionate consumers in the category who work in creative professions.  We place job postings to recruit participants who are carefully interviewed and vetted by our staff. Then we embed the client’s own creatives and research teams as participants or research assistants.  We take the group through a full day’s worth of carefully constructed individual and small group work activities.

 

Deliverables include fully developed concepts, including potential iconography and content for multimedia communications. 

Participants working on concepts during a Creative Circle focus group.