The ARF and Ad Blocking – and How to Confront It

What Drives Ad Blocking – and How to Confront It   Barbara Leflein, Leflein Associates, Inc.; Asaf Davidov, Hulu February 22, 2018   Summary With reports of increasing ad blocker usage, there is growing concern whether consumers are becoming more averse to advertising, especially younger generations. To better understand whether ad blocking is increasing, especially […]

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While Consumers Expect This Year’s Super Bowl Ads to Address Social Issues Costly Mistakes Could Damage Brand Equity

Leflein Associates Unveils Latest Marketing Research Techniques to Advertisers Looking to Align Their Brand with Social Causes Ringwood, New Jersey, January 30, 2018–– Leflein Associates, a trailblazer in the emerging field of brand receptivity research, is offering its latest insights on social issues and diversity inclusion sensitivities that should be considered during any ad campaign […]

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