Where’s the Leadership Now?

“America, We Break It, It’s Gone” was the provocative header for Thomas Friedman’s Op-Ed in the New York Times yesterday.  Mr. Friedman suggests that we look to corporations, social entrepreneurs, and local officials as sources for leadership and positive action. He mentions AT&T Chairman Randall Stephenson acknowledging Tuesday on CNBC’s “Squawk Box” that “All of us C.E.O.s […]

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Leflein Survey:  Covid-19 Challenging Sales Rep’s Businesses

By Ray Allegrezza   If there was ever any doubt regarding the severity of Covid-19 on independent home furnishings reps, just-released survey from market research leader Leflein Associates, confirms the toll the virus is having on their businesses. According to the just-released survey, taken by Leflein among 422 members of the International Home Furnishings Representatives […]

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Doing Research During COVID-19 Pandemic

Several clients have asked us whether they should be conducting research right now given that consumers’ eyes, ears and hearts are all focused on COVID-19. Consumers are anxious, many are depressed, they couldn’t possibly tell us about what they’re planning to do when things “come back to normal”; doing research right now would be downright “irresponsible” said one client. […]

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Transforming the In-Store Shopping Experience

Online shopping is like second nature for Millennials; even Instagram is looking more like a shopping app than a social network.  What’s a brick and mortar store to do?  The short answer is to transform the in-store shopping experience.  Experiential retailing can offer low and high tech solutions to better cater to savvy young shoppers. […]

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Apps That Deliver Experts To Your Door

What’s next in the app world?  Maybe just maybe it’s a fleet of live professionals that can deliver personalized expertise to you in privacy and comfort.  We asked millennials about their interest in using apps that would offer these various experts through live chat and the answers were quite surprising. Meal kits, which are all […]

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Millennials’ Affinity For Local Content

While the landscape for targeting the much-coveted Millennial (and Gen Z) audience with digital content is becoming increasingly crowded, an opportunity may exist for enterprising media companies, brands, and publishers to differentiate themselves by utilizing the underserved hyperlocal news format with a purposeful twist. What is the hyperlocal format, exactly? And what will it take […]

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Join Leflein, NowThis, and NAPTE for a Conversation on Solution Based Storytelling

Millennials are avoiding traditional news as it adds to the stress and anxiety they already experience. Despite being stressed, Millennials desire to connect with their community and immerse themselves in the causes they care about. Now is the time to transform news for this generation through solution based storytelling.   Click here to reserve your […]

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