Apps That Deliver Experts To Your Door

What’s next in the app world?  Maybe just maybe it’s a fleet of live professionals that can deliver personalized expertise to you in privacy and comfort.  We asked millennials about their interest in using apps that would offer these various experts through live chat and the answers were quite surprising. Meal kits, which are all […]

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Millennials’ Affinity For Local Content

While the landscape for targeting the much-coveted Millennial (and Gen Z) audience with digital content is becoming increasingly crowded, an opportunity may exist for enterprising media companies, brands, and publishers to differentiate themselves by utilizing the underserved hyperlocal news format with a purposeful twist. What is the hyperlocal format, exactly? And what will it take […]

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Your List is Your Treasure

Your customer list is critically important to the growth of your business, and is one of your most valuable assets.  Each data point is more than just a name, email or phone number – every name has a face, a personality, and a backstory, which could be strategically leveraged. The focus on your customers is […]

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China Furniture Tariffs to Adversely Affect Consumers

With the impact of tariffs top of mind, The International Home Furnishing Representatives Association (IHFRA) asked Leflein Associates, Inc., a leading market research firm, to field a survey among IHFRA members in order to gauge their perceptions of how current and future tariffs might impact the landscape of the home furnishings sector. Based on input from close to […]

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One-on-One with Artie Bulgrin

  We interview MediaScience’s Artie Bulgrin to get his thoughts on quality research data and how you can stay ahead of the curve. What does the term “quality data” mean to you? In simple terms I would say Quality Data means:      – Data that are clean, representative of a known frame or population […]

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