China Furniture Tariffs to Adversely Affect Consumers

With the impact of tariffs top of mind, The International Home Furnishing Representatives Association (IHFRA) asked Leflein Associates, Inc., a leading market research firm, to field a survey among IHFRA members in order to gauge their perceptions of how current and future tariffs might impact the landscape of the home furnishings sector. Based on input from close to […]

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One-on-One with Artie Bulgrin

  We interview MediaScience’s Artie Bulgrin to get his thoughts on quality research data and how you can stay ahead of the curve. What does the term “quality data” mean to you? In simple terms I would say Quality Data means:      – Data that are clean, representative of a known frame or population […]

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Identity and Fandom What You Need To Know

The following article is the first of a new series from Leflein Associates. We will highlight new ways in which media consumption and gratifications are influenced by “consumer disposition” or psychological factors such as personality, temperament, mood management, identity, emotions and other processes. This series entitled “Culture Matters Experts” will reveal how the social and […]

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COMIC SUPERHEROES AND THE BATTLE FOR INCLUSION

Millennials today are calling out for diversity and fair character representations across all forms of media. This generation of viewers is concerned about the lack of minority group representation among characters, as well as the inclusion of current social issues in storylines. For example, while racial inequality, gun control and mental health issues have been […]

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QSRs or OTT?
Millennials weigh in on what they can and can’t live without

“Tech savvy”, “disruptive”, and “connected” are words all too often used to describe millennials.  According to our new survey on Millennials, Taxes and Money conducted using the Fullscreen TBH panel, we can now add a new descriptor to this lexicon, “financially responsible.” Millennials are confident when it comes to managing their own finances, with nearly […]

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While Consumers Expect This Year’s Super Bowl Ads to Address Social Issues Costly Mistakes Could Damage Brand Equity

Leflein Associates Unveils Latest Marketing Research Techniques to Advertisers Looking to Align Their Brand with Social Causes Ringwood, New Jersey, January 30, 2018–– Leflein Associates, a trailblazer in the emerging field of brand receptivity research, is offering its latest insights on social issues and diversity inclusion sensitivities that should be considered during any ad campaign […]

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