Oxygen Breathes New Life Into Rising Crime Genre With Leflein Research

The Challenge:

Crime programming is increasing in popularity with significant growth in viewership and ad revenue. In an effort to build on its momentum of ratings growth with its four-night-a-week "Crime Time" weekend block, Oxygen completely re-branded itself to a crime-time all the time destination network in summer 2017. This research was designed to live beyond data charts and provide the thought leadership Oxygen needed to educate and shine light on the value of this highly engaged Crime audience.

The Result:

  • Creative brainstorming with Oxygen to distill the strongest narratives from research data and analysis.
  • Validation of re-branding strategy
  • Multiple presentations to internal NBCU stakeholders
  • Visual design of infographic enhanced e-blast for targeted media buyers and planners PR campaign.