Fullscreen & Leflein Partner to develop "Big Picture" on Gen Z
About The Client:
Fullscreen is a next generation entertainment company that creates digital and social experiences people crave. They work with both creators and brands to serve fans producing social-first strategies and content for clients including Fortune 500 brands, media companies, and entertainment properties.
Youth audiences are a popular target audience for many advertisers, however brands should not assume they can target millennials (18-34) and Gen Z (13-17) in the same way. Many are unaware of the very distinct differences between both groups including their media preferences and habits, connections to social stars, consumer journeys, and personal passions.
Utilizing the research Fullscreen became an industry thought leader on Gen Z on what motivates today’s teens to connect with social content and how this relationship transcends to brands who tactfully weave into this space. Fullscreen hosted and prsented this very important research to top brands at a teen summit in NYC and also made its way to the ARF and Media Insights Conference.
Press pick-up and top publications include: