Engagement is one of the most important aspects in creating a thriving and lively online community, and a constant flow of content is the key. However, a strong tempo of surveys, journals, or other activities isn’t going to keep even your most active members coming back. The “if you build it, they will come” mindset […]
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Leflein Research Helps Rank the Best Places to Live in NJ
Summit ranked second best place to live statewide *Original Piece Written by Brian Trusdell of Union News Daily* Two towns in Union County, including the No. 2 ranked Summit, are among the top 10 “Best Places to Live in New Jersey,” according to New Jersey Monthly magazine’s September edition. The survey, conducted by Leflein Associates, […]
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New Jersey Monthly – 2019 Top Dentists (July Issue)
See how New Jersey Monthly uses Leflein Research For this year’s list of Jersey Choice Top Dentists, New Jersey Monthly commissioned an independent survey of the state’s dentists by Leflein Associates Inc., a Ringwood-based research firm. Here’s how the survey was conducted: On October 26, 2018, a one-page questionnaire was mailed to all 6,812 New Jersey-based dentists who […]
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New Jersey Monthly – See how New Jersey Monthly uses Leflein Research
See how New Jersey Monthly uses Leflein Research for their Top Towns list In compiling New Jersey Monthly’s 2019 Top Towns list, researchers at Leflein Associates, an independent research firm based in Ringwood, considered five categories to represent the quality of life in New Jersey’s 565 municipalities: home values, property taxes, crime rate, school performance […]
Continue readingTransforming the In-Store Shopping Experience
Online shopping is like second nature for Millennials; even Instagram is looking more like a shopping app than a social network. What’s a brick and mortar store to do? The short answer is to transform the in-store shopping experience. Experiential retailing can offer low and high tech solutions to better cater to savvy young shoppers. […]
Continue readingApps That Deliver Experts To Your Door
What’s next in the app world? Maybe just maybe it’s a fleet of live professionals that can deliver personalized expertise to you in privacy and comfort. We asked millennials about their interest in using apps that would offer these various experts through live chat and the answers were quite surprising. Meal kits, which are all […]
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Leflein presents research on Women’s Empowerment at #NewMR
Leflein participated in NewMR’s International Women’s Day Festival on March 8th and presented a compelling case study they did with WE TV on Women’s Empowerment and Media Choices. Watch the full presentation here:
Continue readingMillennials’ Affinity For Local Content
While the landscape for targeting the much-coveted Millennial (and Gen Z) audience with digital content is becoming increasingly crowded, an opportunity may exist for enterprising media companies, brands, and publishers to differentiate themselves by utilizing the underserved hyperlocal news format with a purposeful twist. What is the hyperlocal format, exactly? And what will it take […]
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Join Leflein, NowThis, and NAPTE for a Conversation on Solution Based Storytelling
Millennials are avoiding traditional news as it adds to the stress and anxiety they already experience. Despite being stressed, Millennials desire to connect with their community and immerse themselves in the causes they care about. Now is the time to transform news for this generation through solution based storytelling. Click here to reserve your […]
Continue readingLeflein Polls Millennials On Their Furniture Shopping
When was the last time you… Visited a furniture store in person Looked at furniture online Searched social media for previously owned furniture Nearly three-quarters (72%) of millennials have searched or shopped either in store or online for furniture in the past month. Only 7% of millennials shopped exclusively for furniture in-store only in […]
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