Online shopping is like second nature for Millennials; even Instagram is looking more like a shopping app than a social network. What’s a brick and mortar store to do? The short answer is to transform the in-store shopping experience. Experiential retailing can offer low and high tech solutions to better cater to savvy young shoppers. […]
Continue readingAuthor Archives: Leflein Team
Apps That Deliver Experts To Your Door
What’s next in the app world? Maybe just maybe it’s a fleet of live professionals that can deliver personalized expertise to you in privacy and comfort. We asked millennials about their interest in using apps that would offer these various experts through live chat and the answers were quite surprising. Meal kits, which are all […]
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Leflein presents research on Women’s Empowerment at #NewMR
Leflein participated in NewMR’s International Women’s Day Festival on March 8th and presented a compelling case study they did with WE TV on Women’s Empowerment and Media Choices. Watch the full presentation here:
Continue readingMillennials’ Affinity For Local Content
While the landscape for targeting the much-coveted Millennial (and Gen Z) audience with digital content is becoming increasingly crowded, an opportunity may exist for enterprising media companies, brands, and publishers to differentiate themselves by utilizing the underserved hyperlocal news format with a purposeful twist. What is the hyperlocal format, exactly? And what will it take […]
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Join Leflein, NowThis, and NAPTE for a Conversation on Solution Based Storytelling
Millennials are avoiding traditional news as it adds to the stress and anxiety they already experience. Despite being stressed, Millennials desire to connect with their community and immerse themselves in the causes they care about. Now is the time to transform news for this generation through solution based storytelling. Click here to reserve your […]
Continue readingLeflein Polls Millennials On Their Furniture Shopping
When was the last time you… Visited a furniture store in person Looked at furniture online Searched social media for previously owned furniture Nearly three-quarters (72%) of millennials have searched or shopped either in store or online for furniture in the past month. Only 7% of millennials shopped exclusively for furniture in-store only in […]
Continue readingYour List is Your Treasure
Your customer list is critically important to the growth of your business, and is one of your most valuable assets. Each data point is more than just a name, email or phone number – every name has a face, a personality, and a backstory, which could be strategically leveraged. The focus on your customers is […]
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New Jersey Monthly – 2018 Top Doctors (November Issue)
See how New Jersey Monthly uses Leflein Research Jersey Choice Top Doctors 2018: Methodology Here’s how we compiled our 2018 list of 1,077 Top Doctors. For this year’s list of Top Doctors, New Jersey Monthly commissioned an independent survey by Leflein Associates, a locally owned research firm in Ringwood. A total of 24,708 New Jersey-based doctors were invited to give […]
Continue readingChina Furniture Tariffs to Adversely Affect Consumers
With the impact of tariffs top of mind, The International Home Furnishing Representatives Association (IHFRA) asked Leflein Associates, Inc., a leading market research firm, to field a survey among IHFRA members in order to gauge their perceptions of how current and future tariffs might impact the landscape of the home furnishings sector. Based on input from close to […]
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Ensuring Growth And Harmony From Building Improvements
MANN REPORT Highlights Leflein’s Data Driven Solutions for Boards and Management To learn more about the benefits of BMR, click HERE
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