OUR PHILOSOPHY:
ACT LIKE A RESEARCHER,
BUT THINK LIKE
A CONSULTANT

Leflein provides a process approach rather than a project approach to research.

Whether it's good conversation or coming up with creative ideas, our team members shine when partnering with clients.

Leflein stands out through our diverse and distinctly talented team members who sit on all sides of the research table. This allows us to adapt, bringing fresh perspectives to every business challenge we approach.

We have a wide range of backgrounds from ad sales to vendor side, data science, digital strategy, business communications, and media psychology.

Our team are proud foodies, media junkies, fashionistas, health and fitness enthusiasts, globe trotters, environmentalists, and music lovers.

My work is never just ‘another project’ for them and the attention I get always makes me feel like their only client. Barbara and her team understand the business issues and add valuable insights into the ideas we tackle that result in more valuable results.

Justin Fromm - Media Consultant

Barbara Leflein President & Creative Director

Barbara Leflein

President and Creative Director

Creativity - Knowing the next big thing!

Barbara is responsible for overseeing cross-functional client relationships and bringing the best solutions and resources to clients. Barbara is well versed in the ability to create visually appealing presentations with a key emphasis on storytelling.

Melissa Conforto Director of Client Services

Melissa Conforto

Director of Client Services

Relationships - Vibrant First Impressions!

Melissa, the newest member of the Leflein Team comes to us from Fox News Channel’s Research Dept. and previous to that Initiative Media. Her media background offers unique viewpoints to help our clients utilize their research efforts for impactful storytelling.

Kelly Dale Office Manager/Programmer

Kelly Dale

Office Manager/Programmer

Stability - Keeping people on course!

Kelly is Leflein’s Field Manager and in-house Qualtrics programmer. With over 10 years’ experience in survey programming, Kelly has expert command of all features of the platform.

Lynnae Psaras Senior Vice President

Lynnae Psaras

Senior Vice President

Details - Inspiring others with focus!

A highly valued member of the Leflein Team for over 15 years, Lynnae combines expert project management and data processing skills with the talent for distilling large amounts of complicated data into actionable findings.

Andreas Jackson, M.A. Strategist

Andreas Jackson, M.A.

Strategist

Uses the language of listening!

Andreas’ media psychology and digital marketing background, gives him a unique viewpoint from a social science and business perspective on the impact of information and communication technology on modern consumer behavior.

Janie Bennorth Moderator

Janie Bennorth

Moderator

Confidence - Captivating Interactions!

Janie, Leflein’s resident moderator, has a passion for healthy living, often speaking to groups on the importance of health and wellness. She has most recently lead focus groups for Vevo and Hulu.

Jeff Clarke, Ph.D. Statistician

Jeff Clarke, Ph.D.

Statistician

Excellence- Best in class results!

Jeff has extensive experience with advanced analytics, modeling, sampling, and research design. He has developed Cannibalization and Impact models for such companies as Google, Verizon, Frito Lay, Starbucks, Proctor & Gamble.