“Leflein Associates has been an important research partner of ESPN for many years. And, for me personally, Barbara has been a trusted advisor on many significant and challenging projects. The most elaborate of those projects was the creation of the Total TV Audience Monitor or T-TAM. T-TAM was a diary-based national TV measurement service that captured TV viewing wherever it occurred in and outside the home. Barbara and her team led the creation of this syndicated measurement service which captured the attention of the entire industry for 5 years.
The project was quite rigorous with many quality control measures and included sample selection, recruitment, diary placement, weekly diary collection, editing, weighting, data processing and reporting. The result was data of the highest quality, delivered on time each year and validated favorably against Nielsen in-home data.
Under Barbara’s leadership, T-TAM quickly established a reputation as a high-quality measure of lift from out-of-home TV viewing – and the only study of its kind with reliable and nationally projectable results that could be used in TV sales negotiations. I would highly recommend Barbara and her team for any work, but particularly projects of significant scale and complexity. You can be confident in their work.”
“I’ve spoken to a lot of people in PB that have used you, and EVERYONE feels the same positive way I feel about you. It is great when you can make a claim like that!”
-Senior Research Fellow — Market and Customer Insights.Pitney Bowes, Marketing Global Services
“This is why we always love working with you guys: it’s always a productive and enjoyable collaborative experience!”
-Chief Financial Officer, Parham Santana
“I love that we’ve been able to find great projects to work on together for eight years now. And you’ve always delivered home runs.”
–Director, Sales, Marketing and Research, Hulu
“I have been a client of Leflein Associates for several years—in fact, I must have been a charter member of the client club. Their work has always been consistently excellent, combining innovative research methodologies, with rapid turnaround capabilities and timely, business-oriented results. I try to get Leflein involved early in the planning of projects, as well as during the recommendation stage. I value our business relationship.“
-Director Retail Industry Strategic Consulting Practice, PricewaterhouseCoopers
“I’ve worked with Barbara and her team for years. Leflein Associates offers a unique combination of research expertise, creativity, efficiency and good value. From full-scale studies to specialized services, Leflein Associates is an integral player in many of our research initiatives.“
-Senior Manager Marketing Research, Coach Leatherware
“I work with Leflein Associates for many reasons, including remarkably good service, fast turn-around in complex situations, and quality execution and analysis. Perhaps the most valuable aspects to me of teaming up with them is the level of counsel and critical thought that they bring to each project. I trust that they will provide a reality check for proposed projects, and always try to bring Barbara Leflein in on the early phases of development if a project may eventually call for research of one form or another. Additionally, I have referred a number of colleagues and business contacts to the company, and have always received positive feedback about their experiences, and results.“
-Senior Vice President, Fleishman-Hillard